Tiffany Fehr's Resume (Last updated April 15th 2008)

Bold, versatile UX designer & web professional with 8 years experience in UI design, user-experience and interactivity design, prototyping and front-end development. Extensive involvement in high-traffic web development cycles and projects, with focus on SEO and download speeds. Strong background in cross-browser/-platform development, as well as Web standards, optimization and accessibility. Advanced application of Web-specific color palettes and typography. Excels in rapid development environments.

Primary member of small team taking on ownership, maintenace and further development of all user-facing code and interactivity. Part of team completing a 2-year site redesign effort, specializing in personalization features and page load times. Ongoing duties include shaping team territory and responsibilities, and developing new, improved tools for the editorial team workflow.

msnbc.com

User Experience Engineering (design and development) for Hillclimb Media's collection of niche recreation web properties, notably Run.com, RunThePlanet.com, GardenGuides.com and GolfLink.com. Current projects include developing websites for recreation markets with web-standard user-interfaces, solid information architecture and a light-weight code base. The company specializes in acquiring older, well-ranked specialty websites, which are then redesigned, re-developed and expanded with Hillclimb Media's unique recreation content. Beyond UX planning, front-end development and an small amount of design, typical work includes conceptualization, mind-mapping, usability heuristics and SEO & SEM strategies, as well as competitive analysis and search analytics. Hillclimb Media's development environment includes working with SQL, ASP, XHTML, CSS, DOM scripting, a smidge of AJAX, and lots and lots of regular expressions.

| run.com | golflink.com | gardenguides.com | demandmedia.com | hillclimbmedia.com | trails.com | runtheplanet.com | allgetaways.com |

UI design and development within the Engineering team for WhitePages' Network. The Network included WhitePages.com/.ca and 411.com, as well as 60+ co-brand partnerships and an extensive affiliate system. In 2005, WP.com broke into the Top 50 Ad-Focused Websites (5/2005, ComScore MediaMetrix). Highlights of work at WP included:

• Authored GUI re-design in 2002 and helped design & marketing team better translate 2004 re-design into CSS, resulting in pages 75% faster @56k and 36% lighter. The redesigns and underlying "engines" supported traffic growth from 2M to 17M uniques/mo since 2002.
  

• Designed and developed CSS-based "skinnable" framework for co-brand distribution, allowing customized co-brand websites with minimal maintenance overhead. This framework powered co-brands for the likes of MSN, AOL, Verizon's SuperPages, SmartPages/YellowPages and YPG in Canada.
  

• Revamped entire front-end code base in early 2005 to better align with business and distribution requirements. Re-write also enabled better implementation of coding standards, improved CSS usage and greater leverage of XSLT's templating. Coincided with database, Perl and XML schema updates needed by entire development team. Consistently met deadlines over 3 month re-write project.
  

• Led interaction design/development and user advocacy, Network-wide. Frequently involved in technical writing, prototyping, user analysis and design/development for WP's sister-site "wizards", like their online mailing list generation tool.
  

| whitepages.com | whitepages.ca | 411.com | whitepages.msn.com (deal since dropped) | whitepagesinc.com |

UI developer/designer and content writer focused on small-business websites for automotive and motorcycle dealerships, with a special relationship to Harley-Davidson®. Beyond design and development, earned extensive experience directly collaborating with clients, account managers and Harley-Davidson® corporate design standards.

| twinstatesharley.com | davis-harley-davidson.com | northshoreharley.com |
(maintenance/operation now by third party; company defunct)

Volunteer Production Manager for Digital Web Magazine, a recognized, independent web publication for web designers, web developers and information architects. Editorial writing duties, as well as occasional article writing duties. Minor work on our in-house, PHP-based CMS.

| digital-web.com |

Utilizing design/development skills, direct a very small freelance design firm specializing in pro bono design, development and support for non-profit or social causes. Projects include websites, print, multimedia and product design.